Mariah Adcox
BRAND + CONTENT MARKETING
EXPERIENCE
Freelance SEO Writer | Healthline Media, Talkiatry
Senior Copy and Content Manager | Sword Health
Copy and Content Manager | Medly Pharmacy
Copywriter | VaynerMedia
EDUCATION
Master of Arts | Columbia University
Bachelor of Science | Santa Clara University
CASE STUDIES + PERFORMANCE HIGHLIGHTS
Company
Healthcare Platform (B2B + B2C)
Project
Copy + Content Strategy
What We Did
New member welcome series drove 15% lift in activation rate versus previous journey
New Re-Enrollment journey drove 224% lift in re-enrollments versus previous journey
Company
Healthcare Platform (B2B)
Project
Refresh Brand Identity
What We Did
Overhauled all existing content
Increased our Net Promoter Score from 76 to 87
Increased customer retention rates by 12%
Company
Health Media Platform
Project
SEO Content + Strategy
What We Did
Revised keyword and editorial strategy
Developed SEO strategy
Drove +120% MoM growth for organic search traffic
Increased avg CVR by 1%
PORTFOLIO + WORK SAMPLES
Sword Health | landing page experiment
Created copy for several different enrollment landing pages, tailoring copy to four key age groups within our audience.
Medly Pharmacy | homepage
Defined, developed, and elevated the Medly Pharmacy voice, tone, and brand identity & applied to our existing homepage and landing pages.
Sword Health | enrollment journey
Concepted and created more than 50 net new emails to create an enrollment journey for new users.
Medly Pharmacy | MyDelivery campaign
Created content for all available owned marketing channels and messaging to raise awareness and encourage patients to try MyDelivery on their next Rx delivery.
How long does it take for Prozac (fluoxetine) to work? (Talkiatry)
Social anxiety disorder: Signs and symptoms (Talkiatry)
Here’s what to know about serotonin syndrome (Talkiatry)
What can orgasms do for your skin? (Healthline)
How to choose the best lube for your sex life (Healthline)
SELECTED SEO WRITING
Additional writing and work samples, interview credits, and press features available upon request.
My writing has appeared in:
Talkiatry
Healthline Media
PureWow
Man Repeller
Curbed